With bags, Tamaris is increasingly a lifestyle brandThe brand of the Wortmann group signed a licensing agreement with Meier Lederwaren to develop a line of women’s bags that completes the brand’s collection of footwear and accessories, with the aim of creating a total look. The SS2020 collection was presented with success at the last edition of Panorama in Berlin, with over 140 bag models featured.
Tamaris takes big steps forward in offering a total look with the proposal of a new collection of bags for women that completes the core business of footwear, but also luggage, umbrellas, and eyewear. The license for the production of these bags has been entrusted to Meier Lederwaren, the mid-sized family-run company from Offenbach with a history of tradition and experience, which has been present on the market since 1921 with its own brands Emily & Noah and Maestro, and with the license Suri Frey.
The SS2020 collection of Tamaris bags was successfully presented at the last edition of the Panorama fair in Berlin, with 146 models characterised by logoed and reptile skin prints, patchwork and interwoven looks, neon and neoprene, as well as lacquered bags printed with a new innovative process.
“Tamaris customers can expect a high quality collection of bags with an extraordinary range of models, in line with the fashion trends characterising our footwear collection”, commented Jens Beining, CEO of the Wortmann group.