FOCUS ON – NO/ANAnna Lehmusniemi, the Finnish designer now based in Brussels, has worked for many years in the fashion industry. She worked […]
Anna Lehmusniemi, the Finnish designer now based in Brussels, has worked for many years in the fashion industry. She worked for major brands before founding the NO/AN bag brand in 2016. The label is characterised by a sustainable approach, both for the craftsmanship of the small family-owned Portuguese atelier where the bags are made by hand, and also for the sustainability of the certified European leather, carefully selected for its high quality. The artisans get to sign the bags, one by one, adding depth and soul to every piece, and that is also a way for the Finnish designer to show appreciation for their work.
Tired of the overconsumption and waste of fast fashion, Anna Lehmusniemi works on minimal details and restrained colours to create genderless and – above all – timeless accessories, able to accompany the wearer in every place and occasion. The collections are directly inspired by the emotional aspect of the materials: first and foremost, the natural grain leather highlights the sharp lines with strong contrasts. Over time, the double leather handles have become the trademark of NO/AN, as have the oversized lines for men and women. No decoration or detail is out of place and the bags are able to stand out from the crowd.