Magrì: women’s “business card”Refinement, independence, exclusive luxury: these are the key words that characterise and identify the Magrì world, a project in which the combination of creativity, elegance and femininity constitutes the unique mix that gives life to the DNA of the brand

Aug 29, 2017
Posted in: , Bags on Stage

The idea of Magrì was born in a restaurant in Manhattan, where Isabella Ayoub noticed the women who entered the place wearing all the same “It-Bags”. “I watched them, very elegant, while they were taking their morning coffee, carrying the same designer bags. A barren landscape”. And so her project took life and shape thanks to a drawing on a napkin, a sketch of her ideal bag: “Women who have everything, want to be set apart from the crowd. Handbags are a powerful communicator.”

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With a background in architecture, music and theatre, the American designer developed a unique taste that, in September 2013, gave life to the first bag collection, manufactured in Italy with the best leathers and materials, and with attention to the smallest details. She chose Florence, where craftsmen and manufacturers have constantly aimed at excellence for generations, as seat. The attention to shape, construction and design are the natural result of the multidisciplinary education of Isabella Ayoub and of her personal sensitivity, as well as the underlying theme of the various collections.

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The precious emblem/symbol of the brand, the two-headed snake, represents a woman’s inherent duality: she is complex, modern, elegant and at the same time mysterious and dark. The Magrì woman is independent and cultured and, as she is free from any rule, she should possess the right bag to express her personality. A career woman but also a mother, like Isabella Ayoub, in search of a functional yet refined bag in order to go from one appointment to another with nonchalance.

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