Mipel and theMICAM: signs of cautious optimismThe four-day event dedicated to the best international and Made in Italy leather goods boasted 10,000 square meters of exhibition space, over 300 brands from all over the world and 12,000 international buyers
The position of the trade fair inside Hall 10 was in favour again: a choice that reinforces the synergy between Mipel and theMICAM, helping the flow between the two events and underlining the close link between the two manufacturing industries – leather goods and footwear – that are the flagships of the Italian fashion system. Among the important novelties of this edition is the “Scenario” project, dedicated to new brands and to the most interesting emerging realities.
A new exhibition space, inspired by the four elements – air, water, earth and fire – a real breathtaking multi-sensory journey, connected to “The Glamorous”, an innovative meeting point between renowned buyers and young designers.
The total number of visitors saw an increase of 5% in comparison with the edition of September 2015, with a slight decline over the corresponding edition of last year. There were signs of a renewed interest from Italian buyers (a market that has been suffering for years), grown by 19% in comparison with the previous edition.
Despite the fact that export is the prime mover of the industry – foreign sales grew by 6% in 2015, with a total value of over 5 billion – the number of international buyers at Mipel 109 was slightly lower than expected (-5.9%).
Among the markets of origin, there was a confirmation of the interest of French, German and Spanish buyers while, as regards extra European countries, the highest number of participants came from China, Japan, South Korea and the United States. It is noticeable that some big Russian buying associations were present despite the well-known difficulties.
The support of ICE (the Italian Trade Agency) enabled to make the most of the arrival of high-profile buyers and strengthen the international perception of leather goods bearing the Made in Italy label.
«Visitor attendance was determined to be qualitatively compelling by the participating companies. There were numerous brands participating for the first time, aiming to establish their company or reinforce their brand in the market, using this important occasion as a launchpad»
pointed out Fabrizio Solè, General Director of Mipel.
See you at the next edition, scheduled from the 3rd to the 6th September 2016.