More than a simple accessory

Alila, not just bags, but a more extensive project aimed at the evolution of products and materials

Mar 21, 2018
Posted in: , Bags on Stage

alila_2Fashion perceived as taste, design, innovation, and research is the common theme characterizing the work of Elena Busato, highly acclaimed interior decorator, creative talent and designer, and founder of the brand. It all starts from material with triple lamination, an extremely high-tech material produced in-house, made using a special high-density rubber covered by fine tweed, velvet, and cotton fabrics. From this arises a unique and striking product, with a classic look that is also innovative at the same time: a resistant, lightweight, and easy-to-wash bag that is soft to the touch, with a delicate fragrance and crush-proof structure. Designed to maintain its original beauty over time, it does not wrinkle, lose its colour, or warp. Strictly Made in Italy, it is 100% cruelty-free and rainproof. It also offers, however, richer-looking products through its Gioiello line, where the skilled hands of Italian artisans set magnificent Swarovski crystals into highly colourful technical fabrics, in a combination between art and fashion.

You might be interested in
LONGCHAMP X NENDO: PLIAGE® goes back to its origins

LONGCHAMP X NENDO: PLIAGE® goes back to its origins

Le Pliage® was created by Philippe Cassegrain in 1993 inspired by the ancient Japanese tradition of origami. It was only a matter of time before the iconic foldable bag was reinterpreted by the Tokyo-based nendo design studio

Lancel, tradition conquers Chiara Ferragni

Lancel, tradition conquers Chiara Ferragni

With the inauguration of the Milan showroom, Lancel gets ready to launch its new collections in Italy with Chiara Ferragni as its celebrity sponsor.

Louis Vuitton presents the ArtyCapucines bags

Louis Vuitton presents the ArtyCapucines bags

Six international artists interpret the iconic bag with their unique style, have been given carte blanche and the possibility to leave their creativity roam free