Arsutoria Trend Guide

Arsutoria Trends Guide is specifically developed for designers and merchandisers who have to create collections in the field of shoes & bags.


The typical workflow of a company has to deal not only with creativity and trends but also with marketing, merchandising and technical development.

Thanks to the connection between Edizioni AF and Arsutoria School we are in the conditions to offer a unique tool.

Each season Arsutoria Research Team individuates the major trends on worldwide lifestyle, deeply analyzed, and offering unique insights and ideas.

A passionate group of experts on trend research, materials development, shoes and bags design and merchandising that work together with the best Italian suppliers of leather, textiles, soles, heels and accessories.

The result is a unique research, divided into different themes, which are analyzed into several aspects.

One Season

  • Each season, 18 months in advance
  • € 500 per issue
  • One issue: AW (in May) or SS (in December)
  • FedEx delivery included
  • Digital version on custome USB

Two Seasons

  • Each season, 18 months in advance
  • € 800 per year
  • Two issues: AW (in May) and SS (in December)
  • FedEx delivery included
  • Digital version on custome USB

Major trends

on worldwide lifestyle, deeply analyzed offering unique insights and ideas.



This first section presents and introduces the inspirational and creative trend themes.

It explains the main basic keywords and concepts of the theme and then it specifies the colours palette (with Pantone® codes) and the proportions in which they will be used.


The atmosphere of the theme is described through inspirational images.

We describe then in detail the main characteristics of the materials and we analyze the volumes of shoes and bags.


The main part of the Trends Guide is designed to inspire you with pictures of shoes, bags and original materials; throughout the book we offer relevant references to the materials exclusively developed each season by our partners.

Each material is carefully selected to match the trends explained in the Trend Guide.

Consumer profile

This section is intended to focus the market positioning of the collection. Each trend is more related to a specific consumer profile.

We identify the target consumer of each trend looking at his behaviour and enviroment, from retail habits to music to opinion leaders.

At the end of the section you can find a list of brands that can be analyzed as competitors or iconic brands.


A useful recap of the most important volumes of shoes and bags seen in the previous sections.

Shoes volumes analysis is enriched with a unique report of lasts references developed thanks to our partners.

Historical Archive

In the last section we investigate our 70-years historical archive, to find out how past shoes and bags collections will be inspiring again for the future.

Arsutoria Trends Guide
Starting from 500 €
2 issues per year
Arpel Magazine
Starting from 180 €
4 issues per year
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