The G7 wears… sustainable fashionRegenesi’s Fruit Bag represented the glamour side of the recent G7 summit in Bologna dedicated to environmental issues

Jul 27, 2017

regenesi_shorty-fruit-bag_natur_by_setsu_shinobu_ito_front-ldThe shopping bag in regenerated leather, an icon of sustainable luxury, was the gift offered to international delegations at the G7 Environment, held in Bologna from 10th to 12th June.

An unusual fashion show for Regenesi’s Fruit Bag, the shopping bag in regenerated leather that transformed the image of the carrier bag, made from paper and without handles, into a real style icon. Practical, chic and, above all, sustainable.

Regenesi, a company that has been transforming waste into beauty since 2008, asked the designers Setsu and Shinobu Ito to sign the Fruit Bag, a model that would propose a different point of view on a daily object, and would make it a style and luxury icon.

seeeDifferently from the traditional carrier bag, Regenesi’s Fruit Bag is characterised by the introduction of handles, so that it is possible to wear it also on the shoulder, and by internal pockets that are perfect for containing small objects.

An expression of a 100% sustainable luxury, Fruit Bag is made through a sophisticated and innovative process: the wastes of vegetable tanned leather are selected, prepared and defibrated, then are treated with water, fats and completely natural colouring agents, such as chestnut flour. The preparation is then spread on large tables to dry, pressed and, finally, treated with latex extracted from rubber trees in order to acquire softness.

Fruit Bags are completely Made in Italy and handmade by expert craftsmen.

Lamborghini and Dainese like the reuse theme too, as they commissioned Regenesi with the recycling of leathers and carbon, used in the body of super luxury cars, with the aim of making leather goods accessories, while Dainese relied on the reuse of leather to make mobile phone covers and small leather goods.

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