Schmid: A hymn to the joy of livingA evocative floral fantasy by Schmid to inaugurate the warmest months with the right spirit and colours. En fleur, between romanticism and elegance

May 10, 2019

SchmidFrom Ottoman Turkey, where botany was used as a means of communication in harems, to Victorian England, where love feelings were taboo and floral compositions became coded messages, up to present times: flowers are the most ancient symbol of romanticism. Also the fashion world has long seized this language.
And it is precisely with floral patterns printed on satin, nylon and jacquard, with their most alluring and feminine side, that we embrace the new season with the right spirit and colours, which are delicate and romantic. The key feature of these prints? The versatility and availability of patterns and materials.
Also Wonderlandia, one of the three moods of Schmid’s new S/S 2020 collection, is inspired by this theme, whilst also giving it an innovative touch. Like in the wallpapers Aqua and Venere: two satins, the first one being a chine satin with light colours and a watercolour-like floral print, while the second being an exquisite classic satin with a floral print, embellished with a poetic explosion of primary colours.
With its 3D effects and flower power, Maui stands out in this trend: its macro-flowers on polyester give rise to a hypnotic and evocative pattern. Spring symbols triumph also among evergreen fabrics such as Melul, a satin decorated with stems, petals and corollas that recall the colours of the sunset.
Let yourself be enchanted by the softness of these fabrics and discover the beauty of a blossoming garden.

Schmid S.p.A. http://www.schmid.it/

Schmid Spa, leading converter company in the footwear and leathergoods industry, was founded in 1942 in Milan by Walter Schmid, […]

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