Seòras, tradition and innovationEvery single piece of the collection – made unique by craftsmanship rooted in Athens and central Europe – becomes a living piece, a sign of style, a street companion capable of interpreting the new millennium with a contemporary spirit
As the founder and creative director of Seòras told us, “during the summer of 2016, following a career in marketing and product development, I decided to start my own business with a new ambitious personal project. Using materials of superior quality, top aesthetic standards and global fashion trends, the creation of my private label was a dream come true: premium leather bags and fashion accessories for women that exceed seasonality, thanks to their excellence and sobriety.” The philosophy of this Greek brand is encapsulated in three core values: timelessness, simplicity and durability. Using traditional craftsmanship techniques in order to express a sophisticated and classy style, Seòras proposes beautiful items in close cooperation with an important atelier in Central Europe, managed by the couple M.P. & I.P.
In particular, the new collection called “Darker Atmospheres” perfectly represents the mood of the new season: the bittersweet sensation that comes with autumn and the winter fog are beautifully combined with a palette of matt and dusty nuances and unexpected textures that mix fascinating iridescent reflections to leather.