At WHITE Ramponi rewards Azzurra Gronchi’s imaginationAt WHITE MEN and WOMEN’S COLLECTIONS + PRE-COLLECTIONS the tangible talent of accessory designer Azzurra Gronchi, who won with her namesake brand the eighth edition of the competition wanted by Alfredo Ramponi, makes its debut
Born in the province of Florence, Azzurra Gronchi tells a story of passion and creates products that incarnate the real meaning of Made in Italy. Her family tradition (the tanning sector is the family’s activity) is enriched by imagination and personality in a mix that makes her creations lively and unique. Her accessory line, both shoes and bags, is designed to give birth to an atmosphere of fun elegance. The balance between form and matter, between imagination and craftsmanship gives uniqueness to creations studded with weaves, extensions and material applications, the real strengths of the young brand. Thanks to the partnership between Ramponi and the trade publisher Nuova Libra, with the partnership with the tradeshow and leader for brands scouting WHITE, the designer Azzurra Gronchi has exhibited her collection during the January edition of WHITE. She indeed won the eighth edition of the Ramponi Award which is by now a regular event that must be taken into consideration in the panorama of initiatives supporting fashion. Its aim? To value and promote the new faces of creativity in order to give strength to designers in the essential stages of the trade show exhibitions and of the sales campaign.