WHO’S NEXT / PREMIERE CLASSE: changing to grow!The diversity and complementary and transversal nature of the offer has made the Parisian event an unrivalled creative platform for fashion, accessories and lifestyle brands
The final visitor count came in at approximately 45.192 people. On an international level, there was a consistent presence of European buyers; a return of buyers from non-EU countries; a notable 27% increase in Japanese buyers, and an 8% increase in American buyers, with many buyers coming from the Middle East. For the French market, worthy of note is the return of the department stores, multi-brand boutiques and selective concept stores like Deschilder (Lille) for leather goods or Michard Ardillier (Bordeaux) for shoes. Furthermore, there was also an influx of new French buyers, including freshly-opened boutiques and e-stores.
But it’s not just the figures that defined the nature of this tradeshow. This time round, Who’s Next / Premiere Classe clearly demonstrated its intention to change skin, innovate the event, stimulate a desire to purchase, discover new brands, increase sales and orders and reunite the fashion community.
Various initiatives reflected this strong desire to reform the important international appointment, which is traditionally held at Porte Versailles. For example, ‘Fame’, the emerging designer area, showcased a variety of affirmed and innovative designers, who attracted the attention of numerous quality buyers. Then there were the many conferences aimed at finding and sharing the best ideas for the flourishing and serene tomorrow of fashion. Record figures (Facebook Live registered up to 5.000 viewers per session) for the 25 conferences and 44 workshops, including those promoted by the six Expert Club retail sales experts. Among other things, the free consultancy service is witnessing growing success (over 500 appointments) among retailers and, for the very first time, brands as well.
The initiatives for increasing the crossovers in the fashion and accessories sector have grown, but also home decor and lifestyle, which shook the customary tradition of the fashion tradeshow: new open stands that allow brands to customise the space; the Curvy Women initiative dedicated to plus size women’s clothing, and six pop-up lifestyle markets, which were mixed among the fashion and accessory stands, where visitors could directly purchase a variety of products.
The next appointments with Parisian fashion will be from 2-5 March 2017 (Premiere Classe Tuileries and Paris sur Mode Tuileries) and 8-11 September for Who’s Next and Premiere Classe.