BRAUN BÜFFEL celebrated with customers and staff its 125 of history presenting new products and projects
A great celebration with clients, friends and employees for the 125th anniversary of Braun Büffel on 28 September last in Frankfurt. The Tower Club on the 25th floor of the Holiday Inn, with its panoramic view of the city, formed an impressive background for an unforgettable gala dinner with about 150 guests, who were also able to admire the new collections presented in dynamic mode by models who circled the elegantly decorated tables. A reminder that «the future needs an origin» was the theme that inspired the presentation speech by Christiane Brunk, daughter of Karl-Heinz Braun, at the helm of the company now since 1992, aided by a photograph gallery tracing the steps in the long history of this German leather goods firm. The future is symbolized by the new shop-in-shop system featuring the latest fashion creations, as well as a capsule collection “Johann Braun – since 1887”, a premium line of artisanal connotations, actually launched for the 125th anniversary. The date of the celebration was chosen specially to coincide with the first evening of the Offenbach fair ILM, to facilitate the arrival of buyers who, also during the event showed great appreciation for the Summer 2013 collection, resulting in a 30% increment in orders. The firm notices that the clientele is showing greater attention to the origin of products, rewarding particularly the lines of leather goods made in Germany.