By Far’s ’90s-inspired bags have found great favour with models and It-girls (and Michelle Obama!) since the brand launched in 2016. Its new range of upcycled styles – launched exclusively with the e-commerce site as part of their "Conscious" range – is receiving the same seal of approval from its fashionista fan base.
"Actually, By Far has always maintained a curated archive of luxury deadstock materials salvaged from premium Italian tanneries and factories. Reworking existing materials has been common practice from the outset", say founders Sabina Gyosheva, Valentina Ignatova and Denitsa Bumbarova.
In the Browns project, the signature “By Far Icons” – including the notorious Rachel baguette and the slouchy Amber shoulder bag – have been reimagined using deadstock and leftover materials. Leathers and embossed fabrics have been given a new lease of life, crafted using artisanal techniques in local factories. The brand’s newer styles also make welcome additions to the capsule: the chain-embellished Baby Cush has been given a classic black mottled leather finish, while the pocketed Billy appears in a semi-patent lacquered tan.
"We have cherry-picked the best styles from their amazing assortment, both old and new, and reimagined them across seven iterations in a variety of colours and textures,” says Hugo Preece, Buyer of women’s bags, accessories and lifestyle at Browns. “We decided to utilise deadstock materials as we identified this as a key way of addressing the issue of waste facing our industry. By taking accountability for the materials we choose to work with, we can help reduce our impact, while still offering a collection which feels both true to the brand’s DNA and our intent”.