Taking its name from the crasis of "elle aime" ("she loves" in French), the brand was founded in 2015 in the heart of the Marais by Jingjing Fan, a degree in Finance and Strategy and a great passion for fashion. Immediately superpopular on Instagram for the evocative Baozi raffia bag (a type of Chinese dumpling), the brand quickly established itself for the use of intesting textures, contrasting colours and – above all – apparently simple but immediately recognizable shapes. Meticulously crafted with top quality Italian leathers, Elleme bags combine Parisian chic with the minimalist Asian aesthetic of their creator. Despite its relative youth, the brand has a flagship store in Paris and has 65 corners in the best department stores around the world, including Selfridges and Harvey Nichols in the UK.