Greater internationality among exhibitors and visitors, innovative concepts and strategies and exciting products and presentations: ILM has once again confirmed its leading role as the top international trade fair in the bag, accessory and luggage segment. The success of the 150th fair, held in Offenbach from February 16th to 18th 2019, was reflected in the stable number of visitors who appreciated the earlier date. “The fair was successful. We are pleased to report a marked increase in visitors from abroad as well as many new customers who visited the ILM for the first time”, summarized Arnd Hinrich Kappe, managing director of Messe Offenbach after three days of lively ordering. Apart from the DACH region and Europe, there were also a lot of buyers from overseas, Asia and Africa.
Apart from being an orders platform for the 2019/20 season, the fair is first and foremost a place for communication. New strategies and innovative concepts for addressing customers were the focus of meetings between trade and industry. The ILM’s extended framework program also aimed to promote direct personal contact between exhibitors and buyers.
“Especially in this age of digitalization, personal exchange is enormously important. At the ILM, we offer the perfect platform for the players in the segment to get together”, said Arnd Hinrich Kappe. Whether it was the chill-out party or the casual get-together in the trade fair foyer on Sunday evening – everyone came along to the after-work events to chat to their colleagues and customers in a relaxed atmosphere and meet new people.
Trend presentations, fashion shows and inspiring talks offered dealers at the ILM lots of new ideas and useful tips in connection with placing orders and the central topic of customer loyalty. There was a lot of demand from buyers for attractive product presentations, new merchandising ideas as well as concrete proposals for exciting customer events and they were not disappointed. The skillful combination of the digital and analogue worlds is a huge topic, as well as function, sustainability and heritage. When choosing products, added value plays an important role in addition to an attractive appearance. Lightness is the central argument for luggage. Smaller formats, carry-on cases, for example, were in great demand because of the current popularity of short vacation breaks. Smaller formats are also in fashion for new bags with boxy bags with link chains sell very well, especially in colour. Larger, functional formats and neutral colours are instead in demand in the women’s business bags segment.
“Thanks to the short distances and open stands, dealers can work efficiently and order systematically. Our recipe for success as a reliable and international working fair has been confirmed once again”, commented a very pleased Arnd Hinrich Kappe.
The next ILM will be held from September 7th to 9th 2019 in Offenbach. One of the highlights of the forthcoming ILM Summer Styles will be the ILM Awards in various categories.