After the success of the Milanese trade show MIPEL, the hot autumn of AIMPES’s associates continues with the third event “MIPEL Leather Goods Showroom in Korea” from 18 to 20 October 2017. After the success of its previous editions, the exhibition-event “MIPEL Showroom Leather Goods in Korea” returns to Seoul, involving 12 Italian companies that will present the SS 2018 collections at the Park Hyatt Hotel in Gangnam-Gu (Seoul); among the brands, Bagolo, Claudia Firenze, Cmp Bags, Cromia, Kilesa, La Fille des Fleurs, Lexiapel, Lisa C, Lucrezia Kauffman, Marco Masi Milano, Plinio Visonà, Raro Atelier.
For this initiative promoted by AIMPES and MIPEL on the Korean market, ITA- Italian Trade Agency works side by side with the Association again, accompanying the companies with an articulate communication plan that is preliminary to the event, and the incoming of 10 of the main Korean distribution chains, which will visit the exhibition and have meetings with the exhibitors. This edition will also see the involvement of Selected Buyers coming from neighbouring cities of Incheon, Daegu and Busan, which will considerably extend the audience reach. During the event, buyers, influencers and journalists of the main fashion magazines will participate in a roundtable on international scouting. With this operation, MIPEL aims at intercepting tastes and changes of the Korean consumer, who is looking always on the look out for new quality brands.
Another novelty of the third edition of “MIPEL Showroom Leather Goods in Korea” is the reproposal of a trend area set up with specifically selected products, in continuity with MIPEL and with the aim of highlighting the “beautiful and well-made” side of Italian leather goods. The export data concerning 2016 put Korea in eight place among the main countries of destination of Italian leather products, with a turnover of 290 million euro and growing by 3.6%.
The exhibition in Korea will be followed by the participation of some exhibitors of leather goods products in the Russian trade show Obuv’ Mir Koži in Moscow (24-27 October 2017). Considering the 5% of increase in Russian buyers at MIPEL, the trade show that will take place at Moscow’s Expocenter is an unmissable occasion to consolidate the existing business relations and meet a wide range of potential customers. The Russian market of the sector has shown evident signs of recovery, showing once again that, despite the complexity of the international framework, it’s able to appreciate a high quality product, especially if it is made in Italy. Russia, which is one of the historical main end markets for leather goods, confirmed its specific weight, ranking eleventh and with a double figure growth of + 13.59%.
The prestigious event, at its 48th edition, is regularly visited by top buyers from many regions of the Russian Federation and from Russophone states that move into the Euro-Asian trade orbit, like Belarus, Kazakhstan, Ukraine. The group of Italian companies adhering to AIMPES will present the S/S 2018 collections, and is made up of Arcadia, Capoverso, Cromia, Ghibli, Gianni Conti (Elda Trade), Gironacci, Marino Orlandi, Ombrelli Lanzetti, Pasotti, Plinio Visona’, Roberta Gandolfi, Ripani, Sara Burglar and Valentino Orlandi. The great novelty of this edition is the new space called “Italian System”, reserved to newcomers or companies that have been missing for at least 3 editions. The leather goods section is made up of: Alma Tonutti, Boldrini Selleria, Carl Laich, Franco Pugi, Loren’s Pelletteria, Vodivi’.
This is one of the important results of an ITA-Italian Trade Agency’s project for the promotion of the footwear-leather goods sector in Russia for 2017-2018: started with the survey and mapping of the buyers from the Russian peripheral regions, and presented in June at ITA’s seat in Milan, the project continued by extending the invitation to Obuv’ to 50 operators with a full schedule of B2B meetings and the opportunity to visit all the exhibitors. The programme also included actions at the independent distribution in situ and the making of a lookbook to hand out at the trade show.
We have great expectations for this edition of the trade show, linked both to the recovery of consumption and to rosy expectations for the future. Thanks to the recent mapping made in the highest income-earning cities in the Russian Federation we have been able to select new promising contacts that will form the large delegation that will meet the Italian companies – said Pier Paolo Celeste, Director of the Moscow branch of ITA-Italian Trade Agency.