The Milan-based brand of La Milanesa meets up with The Children for Peace, the non-profit organisation created in 2005 by American philanthropist Debra Mace, which is presided over in Italy by Massimo Leonardelli who works in the most disadvantaged areas of the world to help HIV-positive children and their families, in a charitable project that features the It's All About Love bag as its protagonist.

Created by the eclectic designer Cinzia Macchi, It's All About Love is a unisex limited-edition shopping bag, with all proceeds to be fully donated to the projects of the American non-profit organisation in Gulu, Uganda.