Mipel digital trade show is a virtual event that will guarantee maximum visibility to participating exhibitors for those international visitors who, for obvious reasons related to the global health emergency, will not be able to travel, explained the management of the exhibition. Thanks to this solution, visitors will be able to place their orders anyway, virtually meet the participating brands, view the new spring summer 2021 collections and discover the news of the sector. The partner chosen to give life to this digital path is NuOrder, a business to business ecommerce platform. "We are excited about this collaboration", said Franco Gabbrielli, president of Mipel, "the main international brands of leather goods and fashion accessories that animate our event every year will have the opportunity to get in touch with a qualified network of over 500,000 related retailers via NuOrder, thus giving life to an unprecedented digital networking system for Mipel. The physical fair remains an extremely important moment of contact and discussion for us and the exhibitors and the start of an exhibition path, including digital, adds further value at the event".