The market approves the integrated formula of the show organised by IFEMA, with accessories and footwear completing the textile offering: a total of 800 brands on show from 6 to 8 February at the Feria de Madrid, with collections that capably attracted the international public’s attention. Of the 15,225 visitors, in fact, 32% of the buyers came from outside Spain, with 64 different nations in the world represented.

With an eye to further increasing the international scope of the event, both in terms of demand and offering, MOMAD also promoted a programme aimed at the international press that welcomed fashion journalists from Italy, Germany, the Netherlands, France, Portugal, and Turkey, in addition to the national technical press programme.   

MOMAD also spoke of digitalisation: probably one of the most important challenges awaiting the sector, the theme was at the centre of the debates hosted by the MOMAD 4.0 Forum by Correos. Three intense days of meetings, which allowed operators at the fair to learn about the success stories and possibilities offered by the digital strategies of industry companies.

Always with an eye to digital, MOMAD accelerated on expanding the digital community, while promoting its exhibiting brands on social networks, and through the ‘MOMAD Wardrobe’ campaign, with the participation of influencers María Pintado and Juan Yanes, who both have an Instagram community of more than 200,000 followers.

In conjunction with the event, were also catwalk fashion shows, training activities, and other events, all characterised by high attendance numbers.

The next edition of MOMAD will take place from 3 to 5 September at IFEMA – Feria de Madrid in Halls 12 and 14.