The first ever virtual Hong Kong Fur Fair completed its first 4-day exhibition with success. This brand new format showcased the latest fur and fashion collections, premium raw materials, novel accessories and other products from 28 exhibitors from Hong Kong, Mainland China, Greece and Denmark. The fair attracted 66,720 visits from buyers from 35 countries during the first four days from major exporting markets: more specifically 17% from Korea, 17% China, 10% Russia, 9% Japan, 8% United States.
Although the industry has faced many obstacles and challenges with coronavirus pandemic, the Hong Kong Fur Federation’s mission remains unchanged, determined to continue serving the industry by setting out a new vision on the virtual platform. The brand new virtual Hong Kong International Fur & Fashion Fair provides easy access and an advanced product search engine, enabling instant and barrier-free communication between exhibitors and buyers intended to foster business opportunities. With its advanced technology, the digital platform provides buyers and exhibitors an effective channel to trade 24 hours a day around the globe.
Right now, with restrictions on traveling and people’s mobility reduced, consumers’ daily life changed drastically as well as their preference in clothing design and the demand for casual wear has increased; thus in the five House fashion shows, the exhibitors have smartly included more fur and fabric combination designs as well as light weight apparel and soft colour tones to bring a relaxed mood to their collections.
Ms. Rose Ko, Chairlady of the Hong Kong Fur Federation, was pleased that the virtual Hong Kong Fur Fair has been receiving positive feedback from buyers about the fashion shows, the products and efficiency of the platform. She expressed that “the virtual Hong Kong Fur Gala is definitely the best option to display the latest collections from Hong Kong furriers to global buyers during the pandemic. When the physical Fur Fair resumes, the Fur Gala will retain its uniqueness as the center stage of the international fur trade for all buyers to enjoy a world class fashion presentation in Hong Kong again.”
The Hong Kong Fur Federation looks forward to further improving this platform and hopefully it will be staged side-by-side with the physical Fur Fair in the future.