The proposals of The Bridge for SS21 find a striking setting in the fashion video “Vineyard stroll”, which was launched as part of a live broadcast on the brand’s Instagram page during Milan Fashion Week: Lombardy’s vineyards serve as the backdrop to the models who walk barefoot among the rows of grapevines, with their grapes ripe and ready to be harvested, while showcasing the brand’s latest bag proposals. A green setting inspired by the ever-present values of the brand and its Bohemian, globetrotter, lifestyle in close contact with nature.
Opening the show were the mini-bags of the Fiorenza line, a name that would like to pay tribute to the founder of this historic Tuscan company of leather goods, who in the flower of her youth, in 1969, created this brand together with four other enterprising partners, which some might even define as a start-up ‘ante litteram’. The style of the mini-bag is characterised by a buckle covered in leather, which, in the perfection of the stitches and in the proportions of the shape, exalts the artisanal manufacturing quality. Cognac in colour and proposed in a limited edition, it is the real “jewel” of the collection: the exquisite The Bridge leather is shaded thanks to a special process with a warm wax finish that conveys an original and unique look.
The other protagonist of the show is the bucket bag: a timeless item inspired by the Seventies archive of The Bridge, it returns with larger volumes, soft shapes, and the classic tassel drawstring closure, with the introduction of new elements like a handle and double handle that allow it to also be carried on the arm. The palette of colours ranges from red to orange, sky blue, and the ever-present brown and cognac tones. In this area, there is also a new proposal: two new bucket bags in brand new The Bridge monogram fabric. Wrapping up the fashion show, there were some iconic pieces of the brand with tattoo-styled subjects – a pierced heart and a butterfly – created by artist Elly Von Poison, which will be proposed in stores alongside other original designs.