TheOneMilano starts, together with Micam, Mipel and Homi Fashion & Jewels with the hashtag #Restarttogether, and on the web with multimedia content, made of history interwoven with Made In Italy creativity and enterprise, the "super brand" that the fair promotes in the world, thanks to the collaboration with Maeci and ICE.
The “physical” fair opens its doors on Sunday 19th September 2021, while the exhibitor’s collections will be visible online on the TheOneMilano platform until 31 October. 15 sneak peaks will also be shown telling the story of Italian Slow Fashion, the new way of understanding collections that combine tradition and innovation, looking at the roots of the Italian spirit to save the future. The focus will be on sustainable and long-lasting manufacturing processes of companies which represent the true mood of TheOneMilano, namely "More creativity – Less waste". The aim is to highlight the strong values associated with iconic garments, such as interchangeability of use (to learn how to purchase in a sensible manner), or attention to the smallest details or the design conceived for recovery and reuse.
There will also be the opportunity to explore specific colours, fashion trends and moods for leather clothing and the world of fabrics, thanks to the collaboration with Lineapelle and Style Lift. At the same time, there will be a talk on Furmark®, the international certification and traceability system that guarantees animal welfare and environmental standards: an important step that ensures transparency at every stage of the supply chain thanks to a project developed by the International Fur Federation (IFF), with the contribution of the LVMH Group and many other fashion and fur brands.
Also on the agenda is “Sheer and slow – True luxury is quality” the talk conducted by journalist Fabiana Giacomotti to present the companies and collections, positioning them in their fundamental values through various points of view on the product: that of the fashion journalist, the company’s creative director, the marketing director, the stylist and the set designer, all from a buyer’s perspective.
Federica Dottori, Head of International Promotion Department at Italian Textile and Fashion di Sistema Moda Italia (SMI) will also discuss an interesting topic. She will talk about private labels and how the best shops from all over the world come into contact with Italian manufacturing excellence to produce capsule collections that qualify their boutiques, focusing on requests, deadlines and guidelines.
The last in-depth analysis will focus on the trade fair models adopted by the fair before the pandemic, ready to be further developed now that the vaccination campaign should make travel and trade easier: TheOneMilano, in collaboration with ICE, Micam, Sistema Moda Italia and EMI, is promoting Made in Italy around the world in a project of fairs in the capitals of target countries such as Kiev, Seoul, Moscow, and Almaty, to which a number of US destinations will be added: a way of doing business and a product culture in the territories, to bring local languages and demands closer together.