The collaboration combines the best of the two brands and features a perfect fusion of design, function, and craftsmanship. The first collection expresses the commitment to high performance, thanks to characteristics that are developed in each item. The products are strong yet lightweight thanks to a superior choice of materials, with maximized volumes through construction details in the suitcases and backpacks while the leather goods receive additional elements oriented towards comfort. The model range features a selection of hard- and softcase luggage, bags, backpacks, and small leather goods, ranging from business to leisure-inspired products.
Roberto Briccola, President of BRIC’S, declared: “We are enthusiastic about the alliance: a synergy that arises from the value of the two brands, and from the functional design philosophy of Porsche Design which identifies itself with the genius of Ferdinand Alexander Porsche. Our production has always been characterized by constant development, where innovation and tradition, functionality, and elegance are intertwined, and balanced with skilled craft, advanced technology, interpretation of new trends, attention to market demand and customers’ needs.”
The new Porsche Design bags & luggage collection will be available by the end of 2020 worldwide in Porsche Design Stores and Bric’s Stores and on their online stores as well as in selected luggage shops worldwide, including the Travel Retail Market.