Ban to greenwashing: Zummy, a new brand of accessories and clothing, was born with a 100% sustainable vocation. The project of this authentic green fashion brand starts from the sensitivity of two women, Gaia Novello and Gloria De Lazzari, mother and daughter, two generations who share the same love for shapes and colours that can be found in nature and who felt the desire to translate that vision into ethical and eco-sustainable garments and accessories. A proposal aimed at women who have the same awareness and act with the same responsibility, so that the world can become a better place, from a human and natural point of view.

This mission results in the creation of organic cotton bags with bright and vibrant colours, coloured with sustainable inks, which are a real hymn to the summer. The production is not industrialised and seams are made with 100% recycled polyester thread.